{"version": "1.0", "type": "video", "provider_name": "uStudio", "provider_url": "https://ustudio.com", "title": "No One Funds Cool Ideas. They Fund Outcomes.", "description": "Most internal media programs stall not because the idea is bad, but because the pitch focuses on format instead of results.\n\nDecision-makers do not fund enthusiasm. They fund outcomes tied to productivity, retention, speed, and cost.\n\nThe gap between a great idea and a funded program is almost always a translation problem, not a credibility problem.\n\nTeams that learn to speak the language of business impact get funded. Teams that lead with content excitement get a meeting and then silence.", "width": 640, "height": 360, "thumbnail_url": "https://poster-images.ustudio.com/I9Bs4NlgWesz-No-One-Funds-Cool-Ideas---They-Fund-Outcomes.png", "thumbnail_width": 640, "thumbnail_height": 360, "html": "<iframe src=\"https://embed.ustudio.com/embed/DY1bXA0k36MQ/UxWOHq7f2VVl\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\" allowFullScreen=\"true\" webkitAllowFullScreen=\"true\" mozAllowFullScreen=\"true\"><\/iframe>\n", "ustudio_embed_url": "https://embed.ustudio.com/embed/DY1bXA0k36MQ/UxWOHq7f2VVl"}