{"version": "1.0", "type": "video", "provider_name": "uStudio", "provider_url": "https://ustudio.com", "title": "How Dell Scored an 80% Podcast Adoption Rate in Their First Year", "description": "Erika Reilly, Program Manager for Dell Technologies' Specialist Sellers, was challenged to increase the throughput of key corporate messaging to their 1500+ field specialists. They needed to increase their visibility into how well the content was being consumed \u2013 traditional mediums like email were only approximating a 10-15% engagement rate. Listen to our conversation with Erika as we discuss how Dell\u00a0transitioned a significant volume of communication from email to podcast and their best practices for establishing consistency and scalability within this initiative. Read the full case study here: https://ustudio.com/dell-case-study/", "width": 640, "height": 360, "thumbnail_url": "https://poster-images.ustudio.com/I1cazlVMHVuP-POP-ErikaReilly-Dell.jpg", "thumbnail_width": 640, "thumbnail_height": 360, "html": "<iframe src=\"https://embed.ustudio.com/embed/DjJUqqR8O7be/Uov50EOetkDC\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\" allowFullScreen=\"true\" webkitAllowFullScreen=\"true\" mozAllowFullScreen=\"true\"><\/iframe>\n", "ustudio_embed_url": "https://embed.ustudio.com/embed/DjJUqqR8O7be/Uov50EOetkDC"}