right here but to me it always boils down to about five things
when we're writing for our team or if you're writing
for an external audience anybody anywhere we
ask ourselves first who is that audience
like Jim I bet you're gonna talk about in reporting that
the five W's and an H. but when I think about communicating
for me those are similar but even a little bit
different who's my primary reader that's what I ask
myself what is going to be new and essential to them
why does that matter to them because that's such a key piece
and then practically like where am I going to
reach them on my channel when will it land in their inbox or wherever
it is and how much time can they
actually dedicate to that communication in that setting
when the queue starting with that really clear audience
first idea that helps those kind of stepped out
okay what they really need what is the central communications for
that team and what's familiar knowledge
that we can set aside so it doesn't distract them from
that stuff so they're really getting the value what they need %HESITATION
grab their attention you've probably observed this match use but
there are studies that show was Hey when anybody sees
an article in the email maybe an ad using
consciously ask yourself do you think you're saying to
yourself what is this and is it relevant to me
%HESITATION and love it or not data shows us that if
that reader doesn't say yes really really fast %HESITATION you
so we save what's new in our first
paragraph we say why it matters that are second
to help get them bought in that this really
really is worth their time %HESITATION
and that's anything from like a quick email to a twenty
page board report but making sure that that
efficiency is right there front and center
the next couple which maybe you you noticed in the last
line but right like you speak
I think we've noticed even in our